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Big night for WISN 12 at 2016 Wisconsin Broadcasters Association Awards for Excellence

by

BJ Lutz

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WISN 12 had an incredible evening at Saturday’s Wisconsin Broadcasters Association awards gala.

As 2016 was the first year in my role as the station’s Digital Media Manager, I’m especially proud that we were named “Social & Digital Media Station of the Year.”

In addition to that “big one,” we also did very well in other Social & Digital Media categories:

  • 1st Place: Best Website
  • 1st Place: Best Use of User-generated Content
  • 3rd Place: Best Breaking News Coverage

My incredible colleague, Melinda Davenport, took home a 1st Place win for Best Personality: Social & Digital Media.

If you’ll allow me to opine, I suspect the Best Breaking News Coverage submission could have performed better had it not been for the relaunch of the public-facing WISN.com and the backend publishing system. A big component of our coverage that night and weekend of unrest was a live blog offering constant updates during a very tense and fluid situation (I was cited by both Buzzfeed and Twitter Moments). That content was lost by the time contest entries were submitted for consideration. I’m disappointed in myself that I didn’t export/archive that portion in some fashion.

The full list of winners is posted to the WBA site.

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